MGMT 162: Buinsess Capstone 

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This guide will assist you with your research for the final capstone team project. This guide has three sections: 1) Company Background 2) Industry Background, and 3) Help Finding Articles.

   IMPORTANT: Finding substantial articles in the business trade press, i.e., WSJ, BusinessWeek, Economist, Forbes, Fortune, etc., that discuss your company at the strategic level is the most challenging aspect of the research for this project. Not all companies are equally well written about. For example, one would expect to find plenty of good articles about a large company in a well established industry but not so many, or even none at all, about a small company. Before making a final decision on which company you want to research, do a preliminary check to make sure there are enough good articles about the company in the databases listed under Help Finding Articles.