MGMT 162: Business Capstone   Tags: 162, business, capstone, mgmt  

This guide has three sections which can be accessed by clicking on the above tabs: 1) Company Information 2) Industry Information, and 3) Finding Articles on a Company or Industry

  IMPORTANT

Before making a final decision on which company you want to research, do a preliminary check in the database Factiva to make sure there are substantive articles discussing  your company at the strategic level.

Finding substantive articles in the business trade press, i.e., WSJ, BusinessWeek, Economist, Forbes, Fortune, etc., that discuss your company at the strategic level is the most challenging aspect of the research for this project. Not all companies are equally well written about.