Mintel is a source of secondary market research consisting of market data and analysis, competitive intelligence and product intelligence gathered by Mintel analysts located around the world. Reports combine these elements in an expert synthesis that generates insight and recommendation rooted in highly reliable data and information.
Business Source Complete provides access to articles from thousands of journals, for example, the Journal of Marketing, as well as company and industry reports, and much more. Create a search statement by putting search words in the search boxes.
Factiva provides access to articles from thousands of business and trade publications and newspapers, for example, the Wall Street Journal, Forbes, Fortune, Business Week, and the New York Times. Search for articles using the Free Text Search box at the top of the screen. Separate search words with AND and OR, for example: iphone x AND (marketing OR customer) AND strategy.
IBISWorld industry reports provide overviews of hundreds of U.S. and global industries. There are several ways to search for reports the most common is by keyword (for example, "automobiles"). If you know the name of one of the large companies in the industry, you can also search by company name (for example, "general motors"). If you know the North American Industry Classification System (NAICS) code, you can search by that as well.
Mergent Online includes public company profiles, including company overview, financial statements, stock information, SEC Reports, news headlines, annual reports, tear sheets, and competitor/industry analysis. Also includes Investext which provides investment research reports on companies and industries prepared by analysts at investment banks, brokerage firms and independent research companies. Investext can be found as a tab within the Mergent Online platform. Dates of coverage vary.