MKTG 182: Marketing Analysis: Market and Industry Research Resources

Consumer and Market data covering: Beauty and Personal Care, Drink, Finance, Food, Food Service, Health and Well-Being, Household, Leisure and Entertainment, Lifestyles, Multicultural America, Retailing and Apparel, Technology, Transportation, Travel.

eMarketer provides analysis, market data, and statistics on the internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

Market research reports for over 70 countries.

Find articles from thousands of journals such as the Journal of Marketing.

Provides U.S. and global industry reports.

Find articles from thousands of business publications such as the Wall Street Journal.

Industry reports.

Mergent Online includes public company profiles​, including ​company overview, financial statements, stock information, SEC Reports, news headlines, annual reports, tear sheets, and competitor/industry analysis​.​ Also includes ​Investext which provides investment research reports on companies and industries prepared by analysts at investment banks, brokerage firms and independent research companies. Investext can be found as a tab within the Mergent Online platform.​ ​Dates of coverage vary.