I) Establish a Search Strategy
Your Research Topic:
The rhetorical techniques in advertising organic products |
Your Disciplines to Search:
rhetorics, communication, language/linguistics |
Journals or Databases You Might Search: (see Finding Scholarly Articles)
Rhetoric Society Quarterly, Communication Source, Linguistics and Language Behavior Abstracts (LLBA) |
II: Start Your Searching
Let's imagine started with LLBA, using this search string (which is limited to peer reviewed articles):
This article strikes you as interesting and relevant to the direction you're interested in going:
You now have an original source you can use to start finding related articles; that is, other articles that are part of the same conversation.