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Interviews are designed to collect richer source of information from a small number of people about:
Attributes
Attitudes
Behavior
Feelings
Knowledge
Opinions
Preferences
Interviews are most effective for qualitative research:
They help you explain, better understand, and explore research subjects' opinions, behavior, experiences, phenomenon, etc.
Interview questions are usually open-ended questions so that in-depth information will be collected.
There are several types of interviews, including:
Face-to-face
Online (e.g. Zoom, Skype, etc)
Phone
What are the important steps involved in interviews?
Design interview questions
Think about who you will interview
Think about what kind of information you want to obtain from interviews
Think about why you want to pursue in-depth information around your research topic
Develop an interview guide
Introduce yourself and explain the aim of the interview
Devise your questions so interviewees can help answer your research question
Have a sequence to your questions / topics by grouping them in themes
Make sure you can easily move back and forth between questions / topics
Make sure your questions are clear and easy to understand
Do not ask leading questions
Plan and manage logistics
Do you want to bring a second interviewer with you?
Do you want to bring a notetaker?
Do you want to record interviews? If so, do you have time to transcribe interview recordings?
Where will you interview people? Where is the setting with the least distraction?
How long will each interview take?
Do you need to address terms of confidentiality?
Source
Source: Katz-Buonincontro, Jen. “Interviews.” How to Interview and Conduct Focus Groups., American Psychological Association, 2022, pp. 23–45. EBSCOhost, https://doi-org.libproxy.scu.edu/10.1037/0000299-003.