Shi, S. W., & Trusov, M. (2021). The path to click: Are you on it?. Marketing Science, 40(2), 344-365.
The VOSviewer image on this page is a mapping of a co-citation analysis (fractional counting) of cited sources based on current and available SCU Marketing faculty' Web of Science (WOS) profiles.
Generally speaking, the mapping represents the most common journals where current SCU Marketing faculty publish, and the clustering of colors represents the various Marketing sub-disciplines (e.g. E-Commerce; Direct Marketing; Advertising; Marketing Analytics).
Two journals are said to be co-cited when at least one article from each journal is listed in a citing article’s reference list. A journal’s placement (central or peripheral) in the mapping reflects the congruence between the content of that journal’s articles and the publication interests of current SCU Marketing faculty, based on WOS.
Recent: ""It Could Be Better" Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information" (2023) Most Cited / Most Popular Articles
5-Year Impact Factor: 8.17
Recent: "Trust me if you can: The effect of driver username on passengers' intention to use ride-sharing service" (2023) Most Cited / Most Popular Articles
5-Year Impact Factor: 4.37