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BUSN 179: Effective Communication in Business

This guide is intended to assist students with their Career Conversations research.

Career Lead Tools

Finding Career Leads

There are many dedicated outreach tools for "lead generation."

The term has been popularized in marketing/sales to mean: Attracting prospects and converting them into customers who have an interest in buying what you're selling.

Leads are people who are interested in buying your products or services.

Consider career leads your first chance to sell your value to the professional world.

Examine these tools for finding and verifying work email addresses for your potential leads: