Research Guides: Marketing: Journals

Select Journals in Consumer Research

Journal of Marketing
Recent: "Does Disclosure of Advertising Spending Help Investors and Analysts?" (2023)
[5-Year Impact Factor]: 17.741
Journal of Consumer Research
Recent: "The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets" (2023)
[5-Year Impact Factor]: 11.116
Journal of Marketing Research
Recent: "From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network" (2023)
[5-Year Impact Factor]: 8.638
Marketing Science
Recent: "Intermediaries in the Online Advertising Market” (2023)
[5-Year Impact Factor]: 6.137
Consumer Psychology Review
Recent: "Predicting the future with humans and AI" (2023)
Journal of Consumer Behavior
Recent: "Virtual brand experience in digital reality advertising: Conceptualization and measurement" (2023)
Journal of the Association for Consumer Research
Recent: "Friends Interrupted: How Reunions after Social Separation Motivate Physically Transformative Consumer Behavior" (2023)
Advances in Consumer Research
Recent: "Understanding Beauty Stereotypes Using the Big Five Labels" (2021)