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Consumer Research
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Consumer Research
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Consumer Behavior
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Select Journals in Consumer Research
Journal of Marketing
Recent:
"Does Disclosure of Advertising Spending Help Investors and Analysts?" (2023)
[5-Year Impact Factor]: 17.741
Journal of Consumer Research
Recent:
"The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets" (2023)
[5-Year Impact Factor]: 11.116
Journal of Marketing Research
Recent:
"From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network" (2023)
[5-Year Impact Factor]: 8.638
Marketing Science
Recent:
"Intermediaries in the Online Advertising Market” (2023)
[5-Year Impact Factor]: 6.137
Consumer Psychology Review
Recent:
"Predicting the future with humans and AI" (2023)
Journal of Consumer Behavior
Recent:
"Virtual brand experience in digital reality advertising: Conceptualization and measurement" (2023)
Journal of the Association for Consumer Research
Recent:
"Friends Interrupted: How Reunions after Social Separation Motivate Physically Transformative Consumer Behavior" (2023)
Advances in Consumer Research
Recent:
"Understanding Beauty Stereotypes Using the Big Five Labels" (2021)
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