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MGMT 80: Global and Cultural Environment of Business

This guide is intended to assist students with their international business proposition.

Background Information


The term Internationalization describes the process of designing products or services to meet the needs of users in other countries.

In the context of Economics, internationalization often refers to a company that takes steps to increase its footprint or capture greater market share outside of its country of domicile by branching out into international markets. 

Market Entry Strategies

See "International Entry Modes" for more.