Business and Data Services Librarian
Background Information
Internationalization
The term Internationalization describes the process of designing products or services to meet the needs of users in other countries.
In the context of Economics, internationalization often refers to a company that takes steps to increase its footprint or capture greater market share outside of its country of domicile by branching out into international markets.
- globalEDGECreated by MSU's Center for International Business Education and Research (MSU-CIBER), globalEDGE provides insight into global business activities. Includes country profiles with corporate culture and risk, statistics, industry overviews, news, and more.
- CIA World FactbookOffers country profiles covering geography, people, government, economy, communications, transportation, military and transnational issues. Includes maps and country flags.
- Economist Intelligence Unit Country ReportsProvides background and historical context of current economic and political events along with in-depth analysis of political and economic trends for countries and regions.
Market Entry Strategies
See "International Entry Modes" for more.