BUSN 179 - More resources
Your Librarian
Paul de Barros
he/him/his
Contact:
On campus: Tuesday, Wednesday, and Friday.
Virtual: Monday and Thursday.
Santa Clara University
500 El Camino Real
Santa Clara, CA 95053
Zoom room:
https://scu.zoom.us/my/pdebarros
Website
Virtual: Monday and Thursday.
Santa Clara University
500 El Camino Real
Santa Clara, CA 95053
Zoom room:
https://scu.zoom.us/my/pdebarros
Know everything about your client's business
Onsite: Observation, customer survey, demographics, when is it busy?
Online: Yelp reviews, social media
Financials
Competitive intelligence research using publicly available data
Develop a SWOT analysis of your competitor(s)
(Strengths, Weaknesses, Opportunities, Threats)
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Google mapsWhere are your competitors? What does the area look like? (street view)
Does location matter? -
YelpLocation, business info, scores, reviews, comments (what are they, how many, how old?), photos
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Yelp business attributes and partners - list and descriptionsSearch a parameter on the web:
[parameter] site:.yelp.com
- News and press releases (using Google)
[establishment] [location] AND ("press release" OR "news" OR "events")
What is the local newspaper?
[establishment] site:https://www.mercurynews.com/
- Pay a visit and observe (if appropriate)
- Business website
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Demographics (City of Santa Clara)[location] demographics site:.gov
Competitive intelligence research using library databases
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Reference Solutions This link opens in a new windowThis database provides information on American public and private businesses. Data provided ranges from addresses, number of employees, sales figures, credit score, type of location (branch, subsidiary, headquarters), SIC code, to line of business (e.g. computer software). Updated monthly.
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Statista This link opens in a new windowProvides statistics, reports and insight on over 80,000 topics from 22,500 sources in 170 countries, with content that ranges from forecasts, surveys, white paper reports, and daily data. Insight reports cover the market, consumers, companies, as well as e-commerce.
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IBISWorld This link opens in a new windowProvides insight and analysis on more than 700 industries in the United States. Each report covers Porter's Five Forces, including competitive landscape, major companies, industry performance, barriers to entry, etc. "Additional Resources" listed are also helpful.
Finding People
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LinkedInTool for research on companies and people, and a messaging tool
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apollo.ioResource for finding contact information
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Reference SolutionsGood for searching for individuals, small businesses, and consumer information
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GoogleUse this to search for company websites.
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S&P NetAdvantage This link opens in a new windowProvides access to S&P industry surveys, stock reports, company descriptions and financials, and mutual fund research.