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MGMT 3050: Strategic Analysis

This guide is intended to assist students with their capstone project.

Introduction

The Articles & News tab will guide you to thousands of business journals, including FREE online access to the Wall Street Journal, The New York Times, and The Economist.

The Company Research tab will point you to resources meant to provide a solid understanding of any organization or firm.

The Industry Research tab will point you to resources for conducting your industry structure analysis.

The Business & Marketing Strategy tab provides frameworks and related competitive business strategies for framing your capstone project.

Required Text

Business Strategy Journals