Professors Catherine Marshall and Gretchen B Rossman discuss when and why to choose certain methodologies. Their focus on qualitative research highlights the types of questions that best fit into that area.
This book provides a systematic introduction to ethnographic methods for data collection, analysis and representation. It takes you through the art and the methodological practicalities of ethnographic research, covering research design, choosing and accessing research settings and participants, data collection, field roles, analysis and writing. The book concludes with a bold assessment of the challenges, innovations and futures facing ethnography.
A research method in which the researcher aims to participate in the process under study so as to gain intimate knowledge of subjects and their habits, which insiders to a realm of practice might not otherwise reveal – or be able to reveal – in contrived situations such as interviews.