Research Guides: Company Research: Market Share

Best Bets for Market Share Data

Passport This link opens in a new window
Provides 2,000 data types across 11 categories: Automotive and transport, Consumer markets, Economic indicators, Foreign trade, Industrial markets, IT and telecommunications, Leisure and lifestyles, Population and households, Resources and environment, Retailing, Service markets, and more.
Statista This link opens in a new window
Provides statistics, reports and insight on over 80,000 topics from 22,500 sources in 170 countries, with content that ranges from forecasts, surveys, white paper reports, and daily data. Insight reports cover the market, consumers, companies, as well as e-commerce.
IBISWorld This link opens in a new window
Provides reports for 700+ U.S. industries. Search for company or industry to locate a report. Market share is located on the competitors tab.
Mintel This link opens in a new window
Provides expert analysis reports on American and UK consumer trends, as well as Consumer data analytics for Asia Pacific, Europe, Latin America, the Middle East and Africa, as well as North America.
Insider Intelligence This link opens in a new window
Formerly known as eMarketer, this database provides business forecasts, market data analysis, as well as statistics on Internat, eCommerce, online marketing, social media, and key performance indicators in marketing, advertising, retail, and eCommerce. Updated several times a year.

Calculating Market Share

There is no single resource for market share information.

Market share is calculated by dividing a company's sales over a period of time by the total sales in a given market or industry.

This calculation is almost always determined by consulting various sources. Listed above are the best bets which you should consult immediately. For more resources, consider:

Articles in Journals, Magazines & Newspapers

Search databases such as NexisUni, Factiva, and Business Source Complete to see what has been written about the company, "market" or "industry".
As you scan articles, watch for data such as the size of the market in dollars, units of sales, CAGR, value of shipments or industry sales in addition to phrases such as "market share."

Trade Associations & Trade Magazines/Journals

Trade Associations & Trade Magazines/Journals can be excellent sources of market share data.
Trade resources often collect data on industry growth trends, sales figures, product developments, shipments and market share rankings.
Try using the resources of an association's web site, such as The Peanut Institute, SeafoodSource, or Wards Auto. You might be surprised what you'll find. Business Source Complete is also a best bet for trade journals.
Alternatively, explore the Trade Associations and Trade Pubs listed here on the Industry Research guide.

Industry Statistics

From the Census Bureau.
From Data-Planet
From Social Explorer

Annual Reports, Filings & Other Company Documents

Companies may report their own market share in the text of their annual reports and filings, on their Web sites, in press releases and other documents. See the Home page for information on 10K/Q.

For more on consumer data, industry reports, or general inquiries related to "market share" or business data, contact Benjamin Hall.

Offices and Services at Santa Clara University

Schools and Colleges

Centers of Distinction

Company Research

Best Bets for Market Share Data

Calculating Market Share