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MKTG 182: Analysis for Marketing Decisions

This guide is intended to assist students with their marketing team project.

Introduction

The Articles & News tab will guide you to thousands of business journals, including FREE online access to the Wall Street Journal, The New York Times, and The Economist.

The Situation Analysis tab provides frameworks for conducting exploratory and descriptive research related to the marketing team project.

The Company Research tab will point you to resources meant to provide a solid understanding of any organization or firm.

The Industry Research tab will point you to resources for conducting your industry analysis.

Marketing Strategy Journals