Introduction
The Articles & News tab will guide you to thousands of business journals, including FREE online access to the Wall Street Journal, The New York Times, and The Economist.
The Situation Analysis tab provides frameworks for conducting exploratory and descriptive research related to the marketing team project.
The Company Research tab will point you to resources meant to provide a solid understanding of any organization or firm.
The Industry Research tab will point you to resources for conducting your industry analysis.
Marketing Strategy Journals
- Journal of MarketingRecent: "Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement" (2023)
- Journal of Consumer BehaviourRecent: "Robots make no effort! Service evaluation and consumer mindset" (2023)
- Journal of Marketing ResearchRecent: "Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail" (2023)
- Journal of Consumer ResearchRecent: "How Political Ideology Shapes Preferences for Observably Inferior Products" (2023)
- Marketing ScienceRecent: "Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb" (2023)
- Journal of Consumer PsychologyRecent: "Ethnic identity-based motivation: A model emergent from US Hispanic consumers" (2022)
- Journal of AdvertisingRecent: "Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand" (2023)