Research Guides: MKTG 182: Analysis for Marketing Decisions: Industry Research

Industry Trends & Market Research

IBISWorld This link opens in a new window
US companies • industry performance • Competitive landscape • barriers to entry
Insights and analysis on more than 700 US industries. Each report covers Porter's Five Forces.
Statista This link opens in a new window
Global industries • companies • consumers • politics & society • countries & regions • e-commerce
Global statistics, charts, and studies gathered by market researchers, trade organizations, scientific publications, and government sources across more than 600 industries.
Passport This link opens in a new window
Global market industry data • country reports • International market performance • company profiles
Economic, geographic, and individual market data for countries and regions worldwide.

MarketLine Industry Profiles via Business Source Complete
Global companies • top competitors • major products & services • revenue • SWOT analyses
Barnes Reports via Business Source Complete
US manufacturing • retail • wholesale • service sector • consumer buying trends
Includes estimates on industry establishments, inventories, capital expenditures, and metropolitan level data.

First Research This link opens in a new window
Industry profiles
600 industry segments. "Industry Websites" provide additional leads to critical information.
Insider Intelligence This link opens in a new window
eCommerce • online marketing • social media • advertising • retail
Updated several times a year. Formerly known as eMarketer
SRDS (Standard Rate & Data Service) This link opens in a new window
Advertising industry
Digital and traditional media rates and data noting editorial, programming and circulation content. Updated monthly.

GlobalEdge Industry Profiles
International business resources • statistics • risk assessments • events
20 distinct industry sectors.
RKMA Market Research Handbook Series
Market research titles from Richard K. Miller Associates (RKMA) focused on various consumer-related markets such as E-Commerce, Sports, Entertainment, Tourism, etc.
MarketResearch.com
Industry intelligence for businesses and consultants
"Search Reports" for products or services and use the table of contents and descriptions locate important statistics (CAGR, TAM, market segments) . DO NOT ask the Library to purchase these reports. Most publishers provide a glimpse - Use multiple snapshots to inform your research.